The Effects of Chinese Immigrants’ Acculturation and Changes in Family Environment on Children’s Product Influence in Family Purchase Decisions

The Effects of Chinese Immigrants’ Acculturation and Changes in Family Environment on Children’s Product Influence in Family Purchase Decisions

The Effects of Chinese Immigrants’ Acculturation and Changes in Family Environment on Children’s Product Influence in Family Purchase Decisions

The Effects of Chinese Immigrants’ Acculturation and Changes in Family Environment on Children’s Product Influence in Family Purchase Decisionss

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Référence bibliographique [7132]

Chan, Fungyee Claudia. 1998. «The Effects of Chinese Immigrants’ Acculturation and Changes in Family Environment on Children’s Product Influence in Family Purchase Decisions». Mémoire de maîtrise, Montréal, Université Concordia, Faculté de commerce et d’administration.

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1. Objectifs


Intentions :
« The purpose of my thesis is to determine how teenagers’ purchase decision-making process for several products would be affected by the acculturation level and change in family environment. Using fathers’, mothers’ and children’s (triadic measures) perceived degree of children’s influence on the purchase of various products for the children and the family, this study will examine how this influence is affected by changes in the acculturation level of these three members of the family and by changes in the family environment brought in by the acculturation process. » (p. 3)

Questions/Hypothèses :
- « 1. Does acculturation affect the Chinese family environment? 2. How do changes in the Chinese family environment affect the influence of children’s family purchase decisions? 3. How does acculturation affect children’s family product purchase decisions? 4. Can family environment act as a mediator between the acculturation and children’s product influence relationship? » (p. 3)
- « H1 : The acculturation level of fathers, mothers and children is related to the family environment. H1a : the higher the fathers’, mothers’ and children’s acculturation level, the lesser emphasis on Cohesion, Moral Religious Emphasis, Organization and Control. H1b : The higher the fathers’, mothers’, and children’s acculturation level, the greater the emphasis on Expressiveness, Conflict, Independence, Achievement Orientation, Intellectual-Cultural Orientation, and Active Recreational Orientation. » (p. 34)
- « H2 : Children’s influence in family purchase decision (in 4 product areas) is related to family environment (all 3 FES dimensions). H2a : The lesser the emphasis on Cohesion, Moral Religious Emphasis, Organization and Control, the greater the product influence of the children; H2b : The more the emphasis on Expressiveness, Conflict, Independence, Achievement Orientation, Intellectual-Cultural Orientation and Active Recreational Orientation, the greater the product influence on the children. » (p. 36)
- « H3 : children’s influence in family purchase decision (in 4 product areas) is positively related to the acculturation level of fathers, mothers and childrens. » (p. 38)
- « H4 : The effects of acculturation of fathers, mothers, and children on children’s influence in family purchase decisions (in 4 product areas) is mediated by the unique Chinese family environment (10 FES subscales). » (p. 40)

2. Méthode


Échantillon/Matériau :
« A total of 335 sets of questionnaires were distributed. The sample consisted of family triads, i.e. father, mother and a teenage child, living in the greater Montreal area. » (p. 52)

Instruments :
Questionnaire

Type de traitement des données :
Analyse statistique

3. Résumé


« This study investigated the relationship among three major concepts, i.e. acculturation, family climate and children’s product influence. The acculturation construct was measured according to fathers’, mothers’ and children’s responses. Family climate was measured by ten FES subscales. Four product areas were used to investigate children’s product influence. Results indicated that mothers’ acculturation level has the strongest impact on the family climate. The family environment has the most effect on children’s purchase influence on purchase of expensive family products, while acculturation has no relationship with expensive children products. The mediating role of the family environment was weak. Only three FES subscales, i.e., moral religious emphasis, control, and independence appeared to be mediators of the acculturation and product relationship in the hypothesised direction. Results of the Family Incongruence Scores showed that the Chinese families are very traditional and acculturation does not strongly affect their level of family unit. » (p. iii)