1. Objectifs

Intentions :
«The objectives of this paper were […] to compare the recruitment rates of traditional methods and Facebook advertisements used to recruit mothers of preschoolers and school-aged children in a blog-delivered healthy eating intervention, [...] to describe the characteristics of mothers recruited through traditional methods and Facebook, and [...] to describe the retention rates according to specific recruitment methods in order to provide recommendations to inform future research.» (p. 2)

2. Méthode

Échantillon/Matériau :
«In the present analyses, as in the main trial, eligible participants were women aged 18 years or over [, that] had at least one child aged between two and 12 years, were primarily responsible for food purchase and preparation in the household, consumed fewer than the recommended daily servings of vegetables and fruit and/or of milk and alternatives food groups as described in the 2007 edition of Canada’s Food Guide […], and had an Internet access.» (p. 3) «In the context of the main trial, [...] 82 mothers [participated].» (p. 3)

Instrument:
Questionnaire

Type de traitement des données :
Analyse statistique

3. Résumé

«The methodological challenges experienced during the conduct of the trial allowed to draw upon several lessons regarding the recruitment process and the retention of participants to inform future social media-delivered research. [The first lesson learned from the recruitment process is that social] media-delivered dietary interventions should use recruitment strategies that are optimized for reaching socioeconomically disadvantage women. [Secondly, social] media-delivered dietary interventions targeting mothers should be designed with the goal of minimizing the burden of time associated with participation. [Thirdly, and finally, social] media recruitment must be planned attentively and tailored for the target population. [The first lesson learned from the retention of study participants is that social] media-delivered dietary interventions should be disseminated through platforms integrated into the target population’s social media routines. [The second lesson is that the] effectiveness of retention strategies in social media-delivered dietary interventions should be investigated.» (p. 8-10) In sum, «[r]ecommendations for future research include exploring mothers’ perceptions and preferences regarding social media platforms, including healthy eating blogs and Facebook, to tailor efficient social media recruitment and intervention delivery, considering using social media platforms which are integral part of mothers’ daily social media routine, and providing remote outcome assessments to promote participant retention.» (p. 10)