1. Objectifs

Intentions :
«The overall objective of the present study was to evaluate the EWC [Eat Well Campaign] among a cross-section of Canadian parents with an online survey. […] Specific aims included determining: [the] awareness, intensity and frequency of the EWC; [differences] in awareness according to parents’ sociodemographic characteristics; [perceptions] about the EWC’s effectiveness; [the] effect of the EWC’s intensity and frequency on perceived effectiveness; and [the] associations between EWC awareness and meal planning attitudes, behaviours and self-efficacy.» (p. 3350)

Questions/Hypothèses :
The authors «hypothesized that the EWC reached the majority of Canadian parents and improved their perceptions and practices about meal planning.» (p. 3350)

2. Méthode

Échantillon/Matériau :
L’échantillon est composé de 964 parents, dont 775 mères et 189 pères. Les participants proviennent de différentes provinces canadiennes.

Instruments :
Questionnaire

Type de traitement des données :
Analyse statistique

3. Résumé

«Overall, the EWC did not reach the majority of Canadian parents; however, it was particularly effective in reaching French Canadians and parents with basic education and lower income. While the latter two groups are traditionally harder to reach, it appears that the mass-media strategies used to deliver the EWC were successful in this case.» (p. 3355) «Despite limitations, as a mass-media campaign, the EWC demonstrated evidence of success in terms of equitable access to a nutrition initiative by reaching lower-income and less-educated parents. While confounding factors remain, positive associations between campaign awareness and positive attitudes towards meal planning are supported by three sources of data in the present study: [subjective] perceptions of effectiveness by the majority of aware parents who reported it was important to plan and include family in meal planning; [increased] odds of parents believing it was important to plan meals and planned more meals with greater campaign intensity; and [an] objective comparison between aware and unaware parents indicating aware parents had greater odds of believing meal planning helps maintain a healthy diet.» (p. 3358)