1. Objectifs

Intentions :
«The present analysis examines the extent to which individuals living in the communities in which Triple P and the associated communication campaign were implemented recalled and understood the campaign messages. The correlates of recall and understanding were also examined.» (p. 192)

Questions/Hypothèses :
«The specific research questions were: […] How many respondents recalled having seen the campaign?; […] Among these, to what extent did they retain the intended messages or unintended messages?; […] Were other sociodemographic, parenting, and child variables significantly correlated with parents’ recall and understanding, reflecting inequalities in the campaign’s reach?» (p. 192)

2. Méthode

Échantillon/Matériau :
L’échantillon est composé de 1 029 mères ou belles-mères. «Respondents lived in one of the two communities in which Triple P was implemented (one urban, one suburban) and were randomly selected from households registered under the Government of Quebec’s universal child allowance program.» (p. 192)

Instruments :
Questionnaire

Type de traitement des données :
Analyse statistique

3. Résumé

«In the domain of positive parenting promotion and CM [child maltreatment] prevention, very few media campaigns have been evaluated in terms of recall and the retaining of both intended and unintended messages. […] Findings [of this study] show that a relatively modest media campaign can achieve long-lasting recall in the target population, especially when a striking visual is used (in the present case, a child taped to the wall). However, they also suggest that even a thoughtfully planned and designed campaign produces unintended outcomes in some people.» (p. 195)